November 28, 2023

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Dollar General opens in Wise | News

Dollar General has announced that its store located at 1816 US Hwy. 1, Norlina, in the Wise community is now open. Normal hours of operation may be found through the Dollar General app.    

DG stores offer household essentials including food, cleaning supplies, paper products, over-the-counter medicines, hygiene products, baby items and other products. In addition to the national and private branded products customers trust Dollar General to carry, the new Wise location includes the company’s new stylish, on-trend home décor and an expanded party preparation selection. 

The new store also features a curated assortment of fresh fruits and vegetables including lettuce, tomatoes, onions, apples, strawberries, potatoes, sweet potatoes, lemons, limes, salad mixes and more.  The produce set offers the top 20 items typically sold in traditional grocery stores and covers approximately 80 percent of produce categories most grocery stores carry.

“At Dollar General, we believe the addition of each new store provides positive economic growth for the communities we proudly serve, and the addition of our new Norlina store highlights our commitment to deliver a pleasant shopping experience that includes great prices on quality products in a convenient location, ” said Matthew Simonsen, Dollar General’s senior vice president of real estate and store development.  “We look forward to welcoming customers to our new store and hope they will enjoy shopping at our new location.”

To commemorate the opening of DG’s new location, Dollar General plans to donate 100 new books to a nearby elementary school to benefit students ranging from kindergarten to fifth grade. In partnership with the Kellogg Company, the donation will be part of a planned donation of more than 60,000 books in fiscal year 2022 across the country to celebrate new DG store openings.

The addition of the Wise store opens the opportunity for schools, nonprofit organizations and libraries within a 15-mile radius of the store to apply for Dollar General Literacy Foundation grants. Since its inception in 1993, the Dollar General Literacy Foundation has awarded more than $219 million in grants to nonprofit organizations, helping more than 16.1 million individuals take their first steps toward literacy or continued education. For more information about the Dollar General Literacy Foundation and its grant programs, visit

Dollar General plans to create new jobs in the community as the store is expected to employ approximately six to 10 people, depending on the individual needs of the store.